Everything starts with a strategy. Jump Start executes consulting projects in support of your strategy and key marketing objectives.

Jump Start can take clients through a collaborative process to develop their marketing strategy and company/product positioning.

This process starts with analysis of market research and the competitive landscape. We thoroughly review your market, product category, target audience pain points and how your product/service helps satisfy their needs. We analyze your target audience’s characteristics, purchasing habits, and perceptions. Then we develop a brand position that uniquely differentiates your company/product from your competitors and is meaningful to your target audience.

The positioning drives product/service deliverables, communications and creative execution. Development of a marketing and communications plan, budget and calendar should follow to guide the execution of your strategy.

Before we get started, we make sure there is a good fit between Jump Start and the client staff and then we document the scope of services and projected costs. Jump Start can quote by the project, or develop a retainer proposal based on client needs. Finally, we measure and evaluate projects to determine how well the results met your goals.